Jennifer Lopez needs to reinvent herself. At the height of her singing career, JLo album, she was popping out singles left and right. I don't know what happened after that, but it all just went wrong. I have every JLo album and I thoughroughly enjoy her, so Im hoping this jnew persona really works for fans and Miss Loopez herself.Not to be confused with Sasha Fierce or Mimi, JLo's publicist says this is just a small side project gearing fans up for her 2010 release.
"Lola is just for this song, it's not her ongoing persona," says a source close to the singer. "It's something fun. She hasn't become Sasha Fierce [Beyoncé's artistic alter ego]. There won't be anything to do with Lola on her Love? album."
Either way, I love love love marketing plans like this, even if we already know the end result. Looking at the website, Im assuming there is going to be nine tracks that will leak, because there are nince smaller windows with only one active.
Who Is Lola
Lola Myspace
Lola on Twitter
[source]
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