Why Toni Braxton is Not Connecting To An Audience

Toni Braxton's new serially delayed album, PULSE, is scheduled for a May 4th release date.  In the past six months she has released three (four with a remix) singles from the album.  In my opinion all the singles are fantastic.  She's got that Ryan Tedder repeat chorus sound and it works on both "Yesterday" and "Hands Tied."  "Make My Heart" has one of the best and smoothest bridges I have heard in a long time.  That song is jam along with the horns and beats that make it pop. So why is this not connecting, why is this not on the radio.  They are all, especially "Yesterday," sure fire hits.

She has the album cover, tracklist, pre-order and music videos out or coming out.  Miss Braxton is on the cover of a few mags and is on the talk show circuit (Wendy Williams etc).  Whats the problem?  I think it may have to do with what Janet said recently about "That's The Way Love Goes."  That track would never be a hit today.  We are so consumed with Lady Gaga and one hit wonders (sorry Jason Derulo/Iyaz/Taio/etc) that other talented veterans are getting left behind.  Don't get me started on "Up Out My Face" by Mariah isn't a hit!

It seems that if it doesn't pop from the get go its done.  Sometimes it takes time to get to know a song or a track and really appreciate it.  I think that's the problem here with Toni. 

1.  She has to get back in with her old audience.
Connect with your old listeners, reconnect, reconnect, reconnect.  Find them, seek them out, what do they watch, who do they listen to?

2.  Connect with new audiences.
 Tweet about whats happening, social network til it hurts.  Talk about Gaga, make a bold statement. 

3.  VIDEO stirring...
WE have a video for "Yesterday" and vids are coming out for "Makes My Heart" and "Hands Tied" - get yourself some clean controversy.  You're a classy act Toni, keep it that way, but mix that pot up ala Robin Givens "He Wasn't Man Enough."

 That's enough for now, but keep your eye open for new Toni and more Toni.  I just hope it pops and connects.